Five Star Events
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Five Star Events, a new division within Women TIES, LLC, is a company created by Tracy Higginbotham, President of Women TIES in 1995. For 15 years the company has created, produced, managed and promoted hundreds of diverse corporate, non-profit and personal events locally, regionally and nationally.

Now under the Women TIES umbrella, women entrepreneurs, businesses and organizations searching for professional event management and marketing experience for corporate events, conferences, promotional sales events, customer appreciation functions, training programs or celebratory affairs, can hire Women TIES for all their event planning and publicity needs.

If you are a past Five Star Events client or referral who was directed to us and this new webpage, welcome! Tracy Higginbotham is still available to help you plan your next special event, function or program with the same exceptional customer service, organization and logistics expertise that accompanies our fifteen years of experience and resources. Let us know how we can help you with your next important function. We look forward to working with you.

About Us

Every event management firm offers diverse and niche services. For fifteen years we have perfected our exceptional organizational, logistics, management and public relations expertise. If you are looking for fancy décor, event rentals, or elaborate theme packages, we aren't the company for you. If you are looking for a dedicated customer-focused firm to take your event idea from concept to completion, organizing it from a complex picture into manageable pieces, and then equipping you with tools and trade advice to aid in its success, then we are the firm for you.

President Tracy Higginbotham has been an event professional since 1986 where she gained experience planning events locally and nationally for two universities prior to starting her own event management company in 1995. With a fifteen-year history of satisfied clients and an extensive portfolio, she is passionate about working side-by-side with her clients attending to the multitude of details ensuring all the fine points are thought of, attended to, and accomplished. We believe success is in the details. It's the most important part of creating winning events. For more information about Tracy Higginbotham, President of Women TIES and Five Star Events, click here.


Five Star Events has planned diverse size events including small business gatherings for thirty, to non-profit dinners for hundreds, to large productions for thousands throughout their career. We also provide public relations services to local businesses and organizations. Here is a small sampling of event and public relations clients from our 15-year portfolio:

Le Moyne College Annual Founders Day Gala

The Eldercare Celebrity Golf Open

Greater YMCA of Central New York 150th Anniversary Weekend

Onondaga Community College Scholarship Golf Tournament

Cicero Twin Ice Rinks and YMCA Three Day Grand Weekend Opening

Hiscock and Barclay 150th Anniversary Event at the Everson Museum

5th Annual Franciscan Collaborative Ministries Awards Dinner

Central New York Eye and Tissue Bank New Facility Grand Opening

Home Aides of Central New York 40th Anniversary Celebration at the Palace Theatre

Empire Interpreting Services 5th Year Anniversary

16th Annual Men Who Cook

Marketplace Mall Ground Breaking

Syracuse Community Health Center "An Evening of Jazz"

Cicero Community Festival

Time Warner Cable "Road Runner" Launch Party

OMC Financial Services 20th Anniversary Publicity

Bowers & Company, CPAs PPLL PR Services

Erie Materials Annual Trade Show

Pelco Electronics 50th Anniversary Employee Event

North Area Public Library Grand Openings

Areas of Expertise
  • Full or Part Time Event Management Services
  • Day of Event Management Services
  • Transforming Creative Ideas into Manageable Event Frameworks
  • Event Committee Organization, Planning and Communication
  • Event Promotion and Publicity
  • Public Relations and Press Release Services for Small Businesses

We are dedicated to creating, designing, delving into and delivering on the details to make your event a success. The detail work is bundled with a passion and dedication ensuring our clients their events will be well produced, planned and perfected. Call us today to find out how we can help you with your next important function.


To contact us directly call 315.471.1987 or email us at

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315.471.1987 | | P.O. Box 339 | Syracuse, NY 13211